Privacy Policy

May 2018

Natural Linens Boutique respects your privacy and by using this Site and any of our products, you acknowledge that you have read, accepted and agree to our terms. This new policy that is put in place explains how information is collected, shared, and protected. Any information you provide (Natural Linens Boutique respects it) is given when you access our website, purchase products from Natural Linens Boutique, or connect with us through any form of social media. Please note that in this privacy policy, there might be statements that are repeated in various forms for the purpose of clarification.

By providing us with your data, you warrant to us that you are over 13 years of age. 
  
Who We Are:

Natural Linens Boutique LLC - NaturalLinensBoutique.com is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details + Our Full Details Are: 
 
Full name of legal entity: NaturalLinensBoutique.com
Email address: info@naturallinensboutique.com
Postal address: PO Box 395, Matthews, North Carolina 28105 United States
   
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@naturallinensboutique.com.

Acceptance of Terms:
By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

Information That We May Collect Might Include:

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, fill out a form, place an order, subscribe to the newsletter, respond to a survey, email or call us, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

Never is sensitive personal information such as your race, political beliefs, religion, political associations, sexual preference, or genetic information collected/asked. At times we might request demographic info or information about your interests but please know, you do NOT need to provide this information in order to receive our blog posts, our products or any service you have requested. We only ask for personal information that is relevant to the objective as agreed in the terms of service contract.

Non-Personal Identification Information That Might Be Collected:
We may collect non-personal identification information about Users whenever they interact with our Site. We use this information to monitor and improve our websites. Non-personal identification information may include the browser name, the type of computer and technical information about Users’ means of connection to our Site, such as the operating system, browser type and the Internet service providers utilized, information about your visits to and your activity on our Site including content you view and interact with, the address of the website you arrived from and other click-stream behavior (including pages you view, links you click, products you add to your cart, the length of your browsing session, your IP (Internet Protocol) address and your device’s approximate location at the time of browsing). IP addresses are not linked to personally identifiable information.

Processing + Use of the Information Collected is For the Purpose Of:

  • assisting in the operation of our site and to ensure delivery of the services you need and request.
  • process payments correctly
  • passing on information to you about new products and services we offer.
  • sending you surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered.
  • analyzing your use of the site and the types of products and services you prefer.
  • responding to customer service and technical help requests.
  • compiling with legal requirements.

Natural Linens Boutique does not, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties.

Products You Purchase
When you purchase products offered through our website, we collect your credit card and other payment information. We use this information to process your orders, to better assist you when you visit or contact us in the future, as well as to improve our product offerings. Your credit card transaction is processed through a secure Payment Service Provider and your card data is not retained.

Natural Linens Boutique may only otherwise disclose your personal information, without prior notice to you ONLY if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:

  • Remain in conformance with any decrees, laws and/or statutes or in an effort to comply with any process which may be served upon Natural Linens Boutique and/or our site;
  • Maintain, safeguard and/or preserve all the rights and/or property of Natural Linens Boutique; and
  • Perform under demanding conditions in an effort to safeguard the personal safety of users of Natural Linens Boutique and/or the general public.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@naturallinensboutique.com

Acceptance of Terms
By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

The Information We Collect
In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.

1. PERSONAL INFORMATION.
When you sign up to receive any of our newsletters, respond to a survey, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”

Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defense of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract. 

User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business. 

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyze your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

We require your explicit consent for processing sensitive data, so when you submit your details, we will send you a further communication asking for you to confirm your consent to this processing.
 
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary.  In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
 
We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision making or any type of automated profiling. 

2. ORDER INFORMATION.
When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”

3. BILLING INFORMATION.
When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.

4. OTHER INFORMATION
In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as household income range, gender, product and service preferences, and other information that does not identify you personally.

b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:
IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data.

USE OF COOKIES
The site may use cookies to help process Information. Cookies are small files containing identifying numbers stored on your computer or device. Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiration date while a session cookie will be deleted at the end of a browsing session. We may use both types of cookies.

Please know that you can disable cookies through your web browser or mobile device but doing so may impact your ability to use the site.

We may use cookies and similar software known as web beacons to help count the number of users who have visited our site from certain referral sources. Web beacons collect limited information and do not identify particular individuals. You can block web beacons by disabling cookies.

We may also use Google Analytics to analyze traffic and usage of the site. Google Analytics gathers information about website use by means of cookies. You are encouraged to review Google’s privacy policy at: https://www.google.com/policies/privacy/

UNSUBSCRIBE OR OPT-OUT
All users and/or visitors to our site have the option to discontinue receiving communication from us and/or reserve the right to discontinue receiving communications by way of email or newsletters. To discontinue or unsubscribe to our site please send an email that you wish to unsubscribe to info@naturallinensboutique.com

LINKS TO OTHER WEBSITES
Our site may contain links to other websites. We do not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our site.

SECURITY
Natural Linens Boutique shall endeavor and shall take every precaution to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control.

The company also uses Secure Socket Layer (SSL) for authentication and private communications in an effort to build users’ trust and confidence in the internet and website use by providing simple and secure access and communication of credit card and personal information.

RETENTION OF YOUR INFORMATION
Information that we collect will not be kept for longer than is necessary for the relevant processing purpose. We will retain your Information for a minimum period of one day following receipt and for a maximum period of (i) the time you are a user with an account or (ii) ten years, whichever is longer. Notwithstanding the previous sentence, we may retain your Information when such retention is necessary for compliance with legal obligations, the protection of your vital interests, or the vital interests of another person.

You may contact us through any method described in the DATA CONTROLLER INFORMATION section (above) of this Privacy Policy to request any correction, deletion, or copies of your Information. We will comply your requests regarding access, correction, and/or deletion of the Information we store in accordance with any applicable law, including the EU General Data Protection Regulation (GDPR).

TRANSFER OF YOUR INFORMATION
Natural Linens Boutique is based in the United States, hosts your Information in the United States, and processes your Information in the United States. Transfers of Information to the United States to will be protected by contractual means and prevailing industry standards.

YOUR RIGHTS UNDER THE EU GENERAL DATA PROTECTION REGULATION (GDPR)
We comply with the EU General Data Protection Regulation (GDPR). The GDPR provides you with the following rights:

  • The Right of Access. You have the right to be informed of, and request access to, the Information we process about you.
  • The Right to Rectification. You have the right to request that we amend or update your personal data where it is inaccurate or incomplete.
  • The Right to Erasure. You the right to have the Company delete your Information.
  • The Right to Restrict Data. You have the right to request that we temporarily or permanently stop processing your Personal Information.
  • The Right to Object. You have the right to object to us processing your Information on grounds relating to your particular situation or for direct marketing purposes.
  • The Right to Data Portability. You have the right to request a copy of your Information in electronic format and the right to transmit that Information to any other service.
  • The Right not to be Subject to Automated Decision Making. You have the right to not be subject to a decision based solely on automated decision making, including profiling, when such a decision would have a legal effect on you or produce a similarly significant effect.
  • The  Right to Complain: You may file a complaint with the appropriate data protection authority. A list of data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.